Wednesday, February 02, 2011

Television Advertising is a Powerful Medium

Television Advertising is a Powerful Medium

Dan Harper pointed to this site. Ok, we can advertize our Churches cheap. What do we say?
Cable and satellite TV have put the medium within the reach of all advertisers. To a guerrilla, this is glorious news. A prime-time TV spot for under $20? It wasn’t possible in the twentieth century. Today it is. And many a small business is becoming a big business as a result. Think of advertising on cable and satellite TV as an invitation to give serious consideration to what some describe as “the undisputed heavyweight champion of marketing.”

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